Kevin Maloney, founder of the RiseUpToHIV social media community and member of the U=U steering committee explains how and why he helped launch and continues to grow U=U: “Sixteen months later, U=U has grown into the biggest campaign yet to let the world know the undeniable truth that is backed by science over stigma: undetectable = untransmittable. This was a message long overdue, and when I heard it, I instantly knew that it would resonate with other people living with HIV, as it did with me.”
