New Zealand AIDS Foundation encourages kiwi men to drop their load to end HIV with campaign and U=U Tour

“Ending HIV, a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF), has launched a campaign encouraging gay man to drop their load.

The campaign aims to communicate the message that people living with HIV, who have an undetectable viral load for more than six months, cannot transmit HIV to sexual partners – even if condoms are not used. The ad aims to support the global U=U movement, which declares that Undetectable = Untransmittable. An undetectable viral load is when the amount of HIV in a person’s blood is no longer able to be detected by a standard blood test.

Michael Shaw, marketing manager for Ending HIV, said, “Evidence has been mounting for a long time now and with every new study saying the same thing, we made the decision to make this statement.””

Read about the campaign at The Drum and about the U=U Tour here .

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