Washington, D.C. Department of Health Joins the U=U Campaign
“The enormous impact of this strategy is the reason Washington, D.C., now supports the Undetectable = Untransmittable, or U=U, campaign. Launched in early 2016 by the Prevention Access Campaign, U=U is a nationwide effort to spread the word about the effectiveness of treatment as prevention.”
“In June 2017, the District of Columbia’s mayor, Muriel Bowser, announced that the District would launch its own U=U campaign, joining New York City. The campaign will cost somewhere between $50,000 to $60,000 this year, and will include bus signs and digital education materials, according to Kharfen, who described the U=U message as empowering for people with HIV.”
