Kevin Maloney is the founder of RiseUpToHIV, a social media project created in 2011 with the aim of reducing HIV stigma, inspiring hope, and empowering lives through photos, storytelling, and information sharing. RiseUpToHIV social media reaches approximately 3 million people annually. In 2013 he created the No Shame About Being HIV+ campaign and continues to create low-cost, high-impact anti-stigma initiatives. Most recently he designed Facebook frames for World AIDS Day 2020 that were downloaded by 10,000 people around the world. All in his spare time, in his bedroom – an army of one.
He is a social media ambassador for TheBody.com and has worked on various projects as a consultant for Janssen Pharmaceuticals a division of Johnson & Johnson. He worked for a year in Washington D.C. to raise awareness, and advocate for PLWHA on the AIDS Drug Assistance Program (ADAP), and received the ADAP emerging leader of the year award in 2013 from the ADAP Advocacy Association (AAA+). He became a founding steering committee member of Prevention Access in 2016 and continues to be a champion of the Undetectable = Untransmittable campaign.
In September 2020, after 20 combined years working in the travel industry, due to the devastating effects COVID had on the industry he departed American Express Global Business Travel to pursue his passion – to work full time in the HIV field. Kevin was diagnosed with HIV in March 2001 while living in New York City, and with sexually transmitted Hepatitis C. He cured HCV in 2002. Kevin is excited for the next chapter in his life and is proud to be one of PAC’s newest Ambassadors.