HIV Influencers 2016 Honors: U=U Honored for “Best Use of Social Media in HIV Advocacy”
Best use of social media in HIV advocacy
“Under the leadership of executive director Bruce Richman and numerous HIV activists, Prevention Access Campaign launched the social media campaign ‘Undetectable = Untransmittable’ in 2016. Answering the fundamental question about risk of individuals living with HIV to their sexual partners, the message resonates across all social media platforms using the hashtags #UequalsU and #FactsnotFears. Prevention Access Campaign collaborates with nonprofits, government agencies, and HIV prevention advocates who share the common goal of ending HIV transmission and HIV-related stigma.